Bill Westrick, CPD on LinkedIn: Hey NASCAR let them race! They can handle rain tires. Formula 1 does… (2024)

An article about NASCAR racing NASCAR racing is more than just a sport; it's an adrenaline-fueled spectacle that enthralls millions of fans worldwide. From the moment the engines roar to life, the air is charged with excitement as drivers push their machines to the limit, battling for supremacy on the track. Each race is a high-speed chess match, with drivers strategizing every move as they navigate tight turns and jostle for position. The thunderous roar of the engines, the smell of burning rubber, and the sight of cars inches apart at speeds exceeding 200 miles per hour create an unmatched sensory experience for spectators. But NASCAR is more than just speed; it's a display of skill, teamwork, and sheer determination. Behind the wheel, drivers push themselves to the brink, pushing their cars to the edge of control in pursuit of victory. And for fans, whether watching from the stands or cheering from home, NASCAR racing is a thrilling escape, a chance to witness the triumphs and tribulations of their favorite drivers as they chase glory on the track.#snsinstitutions #snsdesignthinking #snsdesignthinkers

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It is interesting to compare Indy, NASCAR and Formula 1 as all three series have a strong foothold in the USA. Almost 77 % of the partners in #IndyCar 2023 are American companies. In Formula 1 almost 36 % of the partners are American companies. That is the highest number ever. In NASCAR 86 % of the partners are American🇺🇸🇺🇸 #f12023 #NASCAR

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Being able to consisely educate consumers without slighting or dispariging the stakeholders was the branding challenge and one that I feel we've overcome with the NASCAR Regional branding. It was quickly evident in our search to define the foundational business of NASCAR that it’s definition meant a lot of different things to a lot of different people. Roots. Weekly. Touring. Grassroots. Origins. Ladder. Home Tracks. All of these terms have been used to group the steps that ladder up into NASCAR’s top three national series. It was a bit confusing and disjointed and awkward. If we’re going to market the term needed a bit more clarity and simplicity. Whether it's our broadcast consumers or commercial partners, NASCAR Regional is able to go to market with an aggregation of platform assets in order to make an impact across our official ladder system. Using a more widely accepted vernacular allows quicker understanding of the assets and also gives room to grow the official NASCAR ladder system portfolio. All of that said - this rebrand took a good amount of work with collaboration and effort across multiple departments and I’m honored to see it come to fruition in my short time at NASCAR. Lauren Wescoat ran point from our team but the Weekly, Editorial, Digital, Broadcast, Comms and Competition departments all have their fingerprints on this one with a big shoutout to David Zane and Patrick Morris ‘ brand team that brought this from problem to solution. The first step in organizing it is defining it. Excited to take the next step…

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President Biden,Are you going to enforce that NASCAR only use Electric Vehicles? Just wondering when you will piss off many more people?NASCAR (National Association for Stock Car Auto Racing) is a popular motorsports organization in the United States. While there is no exact figure on the number of fans who follow NASCAR, it is estimated that millions of people watch the races and follow the sport.According to NASCAR's own research, in 2020, the organization reached 116 million fans across all platforms, including television, digital and social media. Additionally, NASCAR has a large and passionate fan base that attends races in-person, with some races drawing hundreds of thousands of spectators.The NASCAR Cup Series race that is most commonly associated with 500 laps is the Daytona 500, which is held annually at the Daytona International Speedway in Daytona Beach, Florida. The race is one of the most prestigious events in NASCAR and is typically held in February as the opening race of the Cup Series season.However, there are other NASCAR Cup Series races that have 500 laps as well. For example, the Southern 500 at Darlington Raceway in Darlington, South Carolina, and the Coca-Cola 600 at Charlotte Motor Speedway in Concord, North Carolina, are both 500-mile races that are equivalent to 500 laps on the respective tracks.https://www.nascar.com/

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In this week's article, I break down what NASCAR's most recent close finish means for the sport and why this is a good thing. Enjoy the read!https://lnkd.in/eyVEpFrE

Check out my latest piece of work!

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Why It Matters:

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My latest article highlights a BIG move in the NASCAR Cup Series!

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#GRRmodern. NASCAR: Full Speed was better than Formula 1: Drive to Survive. But it was always going to be.#goodwood #goodwoodelevenses The Goodwood Group #autos #autosport #automotive #automotiveindustry #cars #racing #sports #classiccar #classiccars #motorracing #motorsport

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